FROZEN - a new bicycle brand is born! - Hookie Co.

FROZEN – a new bicycle brand is born!

Say yes to new adventures

If you have known and followed us for a while, you probably know that we are not only active in the field of motorcycles. Besides Hookie we have launched the brand “Days on Tracks” under which we developed a roof rack system for vehicles mounted on rain gutters. As you can see at our GMC 4×4 and other Vans. The brand was meant to satisfy our hunger and desire for camping/overlanding, because we love to be on the road. So if you’re an enthusiastic camper, you’re more than welcome to head over to Days on Tracks.

But today we want to talk about another topic – Last year we implemented an idea of unique motorcycle grips and launched it as a small series back in October 2020. The Frozen° grips are developed in-house at Hookie and were also handmade here. They’re made out of clear silicone and are (still) available in clear and smoked. The idea is actually simple, a sticker on the handlebar and the clear grip over it. The whole thing has a unique effect and is reminiscent of frozen liquids. Hence, the association and the name “Frozen”. The designs were available in a limited edition, you can read more about the idea in our article on the Frozen launch.

The Hookie Frozen° grips are assembled on every custom Hookie motorcycle as you can see on the ANT, the COBRA and the SCORPION and the grips are part on every Moto-Kit too.

ALREADY AT THE LAUNCH LAST YEAR WE WERE ASKED AGAIN AND AGAIN WHETHER WE CAN OFFER THE HANDLES ALSO FOR THE BICYCLE SECTOR.

What we never show here is that we are extremely passionate mountain bikers. Of course we’ve developed the grips further. We’re very proud and excited to launch the new product line under the new/old brand Frozen* as a new company! So to all cyclists who feel like refining your bike – starting this Friday, you can buy the new grips at www.ridefrozen.com in over 11 different designs for 39€. The technology is advanced, the assembly is simple and the design is unique! Give us a follow on instagram

WHAT DOES THIS MEAN FOR HOOKIE MOTORCYCLE GRIPS?

From now until friday you have the last chance to buy the motorcycle grips individually. After that, the Hookie grips will only be available within our Moto-Kits. Why do we do this? Well, making the grips by hand is very laborious and takes a lot of time. Maybe next year we will have a bigger series made, but at the moment that is not in the planning. So if you want to add an individual grip design on your motorcycle, you should hurry up and order some very last Hookie Frozen Grips.

Subscribe to our newsletter and you won’t miss the launch.

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