About - Hookie Co.

Design won’t save the world, but it damn sure makes it look good!

Individualism is our driving force.

We are a team of aesthetes and designers and not satisfied with unattractive things. Functional design is omnipresent. From bed linen to the workplace, good design gives a good feeling and makes you happy. We encounter it everywhere and of course it must not stop at our hobby. As motorcycle enthusiasts, we have been conspiring with motorcycle design since 2012. Specialized in individual production and small series, we have been building motorcycles as a company since 2015 and refine them to a new Hookie motorcycle. Maybe you have already seen one or the other?

The best way to sharpen your skills is to use them.

Recognizing and using talent is our credo. You can learn everything if you want to.

Great things never come from comfort zones

It’s the courage of our every day life. Again and again we find ourselves in unknown situations and we love it that way. Because of the thrill. Because of the fun. Ever tried it?

We have values.
And they are good!

Design is the way
of thinking

We want to give used motorcycles a second life. With our products everyone should have the possibility to give his motorcycle a Hookie Design touch.

It’s not how you buy,
it’s where it come from.

We pay attention to sustainable production. All our products are made in-house, or in cooperation with a regional partner. Working with our local service providers gives us a better control of quality.

Green mind.
Green soul.

We live in a reversal of environmental protection and as nature lovers and avowed travellers we take responsibility.

That’s us.
The creative mind behind.

When Nico and Sylvia expressed their dream of a own label as a solution and a way out of the agency’s daily routine, they probably never thought they would actually realize it. But they did and founded the brand in 2015. They transformed Nico’s hobby to screwing motorcycles into a brand that develops products and accessories for motorcycles. The long road to this goal was difficult, but they persistently believed in their mission, in which everyone can bring a little Hookie on their motorcycle – Play Hookie for every motorcycle enthusiast – that’s the credo!

The Team

With now 6 employees, the Dresden-based company operates worldwide and develops everything in-house, from the product to photography and design. A team full of Hookie power and motivation to develop beautiful products for you.

GOOD ART INSPIRES, GOOD DESIGN MOTIVATES

Nico
CEO, Co-Founder & Designer

CREATIVITY IS A WILD MIND WITH A DISCIPLINED EYE

Sylvia
CEO, Co-Founder & Consultant

WHEN WORK IS A PLEASURE, LIFE IS A JOY

David
Photo- /Videographer & Support

LIFE IS BETTER IN FLIP-FLOPS

Stephanie
Customer Support, Office Manager

THE FUTURE BELONGS TO THE CURIOUS

Max
Ambassador

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