Individualism is our driving force.

We are a team of aesthetes and designers and not satisfied with unattractive things. Functional design is omnipresent. From bed linen to the workplace, good design gives a good feeling and makes you happy. We encounter it everywhere and of course it must not stop at our hobby. As motorcycle enthusiasts, we have been conspiring with motorcycle design since 2012. Specialized in individual production and small series, we have been building motorcycles as a company since 2015 and refine them to a new Hookie motorcycle. Maybe you have already seen one or the other?

When Nico and Sylvia expressed their dream of a own label as a solution and a way out of the agency’s daily routine, they probably never thought they would actually realize it. But they did and founded the brand in 2015. They transformed Nico’s hobby to screwing motorcycles into a brand that develops products and accessories for motorcycles. The long road to this goal was difficult, but they persistently believed in their mission, in which everyone can bring a little Hookie on their motorcycle – Play Hookie for every motorcycle enthusiast – that’s the credo!

The Team

With now 6 employees, the Dresden-based company operates worldwide and develops everything in-house, from the product to photography and design. A team full of Hookie power and motivation to develop beautiful products for you.